Growing up in Diamond Bar, CA, in the 1970s in a culturally homogenous environment, Andrew Irving would take the almost 2-hour bus ride to Downtown Los Angeles or West Hollywood to seek culture and diversity absent in his neighborhood.

This early hunger for exploration evolved into a two-decade career crafting visual narratives that move audiences. As Chief Creative Officer and Founding Partner of Rhubarb Agency, his artistic vision has transformed entertainment marketing.

“I think of myself as an orchestra conductor, directing a group of artists with different backgrounds, views, ages, personalities, and values.”

In our conversation, Andrew's exceptional ability to see people stood out—a talent fostered by his upbringing and friendships with the few children of color in his community. This appreciation for diverse perspectives became the cornerstone of his creative approach.

This insight shaped two winning strategies at his agency: collaborating with culturally appropriate artists (beginning with the agency's first project, working with Mexican artists for Netflix's Narcos Mexico) and investing in standards across all aspects of work. By being selective with projects, his team creates an environment where diverse talents thrive together while delivering their best work.

Andrew Irving was photographed at Rhubarb Agency HQ in Los Angeles wearing the Sequence 1.

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AHNU in Conversation: Andrew Irving