Hey friend,

In 2012, I found myself where many of you are today (or will be soon).

I was nervous, excited, and determined to find the perfect engagement ring.

It was supposed to be a moment of joy.

But instead, I got ripped off...

Frustrated and disappointed, yet curious, I began to research everything there was to know about the industry.

I learned about sourcing, cutting, and crafting, but also about the darker secrets—the lack of transparency, the overpriced markups, and the way customers, like me, were often left in the dark.

At first, my mission was small: to make sure my friends and family never went through what I did.

Moving away from the traditional catalog-based approach, I offered a more personalized service, holding their hand every step of the way.

Customers would share Pinterest photos or describe their dream ring, and I would bring their love story to life with ethically sourced diamonds.

Steadily, this passion project grew beyond my immediate network.

GOODSTONE became my way of reimagining the experience of buying fine jewelry.

I wanted to create a place where people could feel confident and informed.

A place where craftsmanship, quality, and care weren’t just buzzwords—they were the genuine experience of working together.

From day one, I’ve believed in doing things differently.

That means handcrafting every piece in the U.S., sourcing diamonds that are both stunning and ethical, and giving people the tools to design something that’s truly unique to their love.

It also means being here for you—not as a salesperson, but as another human who understands how much this moment means to you.

We've innovated and expanded our offerings a lot since 2012, including integrating an extensive diamond inventory into our website for a seamless purchasing experience.

But our commitment remains the same: to provide high-quality, ethically sourced, and perfectly customized jewelry that beautifully tells your love story.

Thank you for letting me, and GOODSTONE, be a part of it.

Warmly,
Blake

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It started when I got ripped off...