You Deserve New Luxury

True luxury is hard to find. Too often the clothes we buy do not fulfil our hopes and expectations for quality, fit or durability. We find ourselves having to replace them sooner than we hoped or feeling disappointed in the look of a piece after just a few wears. Higher prices don't always mean better quality and we wonder - is true quality and craftsmanship possible today, and where do we find it?

It was these questions that inspired us to create HERD.

We buy only the finest fleeces, make our yarn using the highest possible standards and work with the best factories and craftspeople in the country, who also make for many of the British luxury brands and are renowned around the world for quality.

Our sustainability story shows you every craft process that your knit goes through from soil to skin in a less than 300-mile journey to take it from the farm to luxury yarn and beautifully crafted knitwear.

Worn and loved by hundreds around the world, a HERD piece is your lifetime knit dream fulfilled, your piece of the new luxury movement which comes without the planetary cost.

Don't miss out.

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Use code JOINTHEHERD at checkout.

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HERD Saul Lodge Arlingham Road Saul, Gloucestershire GL2 7JE

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